Klaviyo Hotel Booking Tracking

Track hotel bookings and send event data to Klaviyo for email marketing and automation.

This Google Tag Manager template enables seamless tracking of hotel booking events from popular Property Management Systems (PMS) and Booking Engines, sending structured data directly to Klaviyo.

✨ Features

• 🏨 Multi-Platform Support: Cloudbeds, Mews, and Guesty integrations
• 📊 Automatic Event Tracking: Viewed Listing, Started Checkout, and more
• 👤 Customer Identification: Automatically identifies guests with email/phone
• 🎯 Rich Event Data: Captures dates, pricing, guest count, property details
• 🔧 Easy Setup: Simple GTM installation with no coding required

📋 Supported Platforms

Cloudbeds

Tracks events from Cloudbeds booking engine via GTM dataLayer events.

📖 View Cloudbeds Setup Guide

Mews

Tracks events from Mews Distributor (booking engine) via GTM dataLayer events.

📖 View Mews Setup Guide

Guesty

Tracks events directly from Guesty booking via GTM and direct DOM elements.

📖 View Guesty Setup Guide

🎯 Events Tracked

Event	Description	Trigger
Viewed Listing	Guest views property details	Property/room page view
Started Checkout	Guest begins checkout process	Checkout initiated

Additionally, we will identify a guest on the checkout if they are anonymous after they fill in their email or phone number.

Event Properties Captured:

• Property name, ID, location
• Room/listing details
• Check-in/check-out dates
• Number of guests, nights, rooms
• Pricing information
• Guest contact information (email, phone, name)

🚀 Installation

Prerequisites

1. Active Klaviyo account
2. Google Tag Manager installed on your website
3. Supported booking engine (Cloudbeds, Mews, or Guesty)

Setup Instructions

Step 1: Install Klaviyo Hotels Tracking Template

1. In Google Tag Manager, go to the Templates section in the sidebar
2. Under Tag Templates, click "Search Gallery"
3. Look for "Klaviyo Hotels Tracking"
4. Install the template

Step 2: Create a New Tag

1. Go to Tags → New

2. Click Tag Configuration

3. Select Klaviyo Hotels Tracking from your templates

4. Configure the following:

   Required Fields:

   • Klaviyo Public API Key: Your Klaviyo account public key (6-character code)
   • Integration Name: Select your booking platform (Cloudbeds, Mews, or Guesty)

5. Triggering: Set to fire on All Pages or specific pages where your booking engine loads

Step 3: Publish

1. Click Save
2. Submit your GTM container
3. Publish changes

Step 4: Test

1. Use GTM Preview Mode to test
2. Complete a booking flow on your website
3. Verify events appear in your Klaviyo account

🔧 Configuration

Finding Your Klaviyo Public API Key

1. Log in to Klaviyo
2. Go to Settings → Account → Settings → API Keys
3. Copy your Public API Key (6-character code, e.g., ABC123)
4. Paste into the GTM tag configuration

📊 Using Data in Klaviyo

Once events are flowing to Klaviyo, you can:

Create Segments

• Guests who viewed properties but didn't book
• Guests who started checkout but didn't complete
• Guests who booked specific property types

Build Flows

• Abandoned checkout recovery emails
• Post-booking confirmation and upsells
• Pre-arrival information and reminders
• Post-stay review requests

Personalize Emails

Use event properties in emails:

• Property name and details
• Booking dates and guest count
• Pricing information

Browser Compatibility

• All modern browsers (Chrome, Firefox, Safari, Edge)
• Mobile browsers supported

Performance

• Minimal impact on page load
• Asynchronous event tracking
• No blocking operations

Need Help?

• Reach out to our support team at support@klaviyo.com
• Check out our help center Klaviyo Documentation

📚 Resources

• Klaviyo Documentation
• Google Tag Manager Help

📝 License

Copyright © Klaviyo. All rights reserved.

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Version: 1.0.0 Last Updated: February 2026 Maintained by: Klaviyo