Personal Branding Assets • Visual Identity • Professional Design System
This repository contains personal branding assets that reflect my professional identity: masculine, simple, and luxurious. These elements are used across my resume, LinkedIn profile, GitHub, and portfolio materials.
The design system emphasizes clean aesthetics, structured layouts, and timeless elegance to create a cohesive professional presence.
| Element | Specification | Purpose |
|---|---|---|
| 🔷 Logo | SJ monogram (minimalist, bold, elegant) | Professional signature and visual anchor |
| 🎨 Color Palette | Deep navy, charcoal, platinum | Sophisticated, timeless, authoritative |
| ✍️ Typography | Clean sans-serif fonts (Helvetica Neue, Calibri) | Modern readability and professional polish |
| 🏗️ Design Style | Structured, modern, understated | Reflects engineering precision and clarity |
| Color | Hex Code | Usage |
|---|---|---|
| 🔵 Deep Navy | #0A1E3D |
Primary brand color, headers, accent elements |
| ⚫ Charcoal | #2C2C2C |
Body text, secondary elements |
| ⚪ Platinum | #E8E8E8 |
Backgrounds, subtle highlights |
| 🔷 Accent Blue | #0066CC |
Links, interactive elements, emphasis |
Branding-Design/
│
├── 🖼️ logos/
│ ├── SJ_Logo_Black.png # Primary logo (dark backgrounds)
│ ├── SJ_Logo_White.png # Inverted logo (light backgrounds)
│ ├── SJ_Logo_Monogram.svg # Vector monogram (scalable)
│ └── SJ_Logo_Variations.pdf # Logo usage guidelines
│
├── 🎯 banners/
│ ├── LinkedIn_Banner_2025.png # LinkedIn profile header
│ ├── GitHub_Banner_2025.png # GitHub profile header
│ └── Resume_Header_Design.pdf # Resume header template
│
├── ✍️ typography/
│ ├── Typography_Guide.md # Font specifications and hierarchy
│ ├── Font_Samples.pdf # Typography examples
│ └── Heading_Styles.css # CSS for consistent web styling
│
├── 🎨 color-palette/
│ ├── Brand_Colors.pdf # Color system documentation
│ ├── Color_Swatches.png # Visual color reference
│ └── Accessibility_Guide.md # Color contrast guidelines
│
└── 📋 templates/
├── Resume_Template.docx # Resume design template
├── Cover_Letter_Template.docx # Cover letter design template
└── Presentation_Deck.pptx # Presentation slide template
| Asset Type | Files | Format | Use Case |
|---|---|---|---|
| 🖼️ Logos | 4 variations | PNG, SVG, PDF | Profile images, document headers, watermarks |
| 🎯 Banners | 3 designs | PNG, PDF | LinkedIn header, GitHub profile, resume header |
| ✍️ Typography | Style guide + samples | MD, PDF, CSS | Document formatting, web design consistency |
| 🎨 Color Palette | Swatches + guidelines | PDF, PNG, MD | Design consistency, accessibility compliance |
| 📋 Templates | 3 templates | DOCX, PPTX | Resume, cover letters, presentations |
| Platform | Assets Used | Purpose |
|---|---|---|
| 📄 Resume | Logo, typography, color palette, header design | Professional document branding |
| Banner, logo, color scheme | Profile visual identity | |
| 💻 GitHub | Banner, logo, README styling | Technical portfolio branding |
| 📊 Portfolio | All assets | Presentations and project documentation |
| 📧 Email Signature | Logo, typography, color palette | Professional communication branding |
- Consistency: All materials use the same color palette, typography, and logo placement
- Simplicity: Clean layouts with generous white space
- Professionalism: Understated elegance over flashy design
- Scalability: Vector assets ensure quality across all sizes
- Accessibility: High contrast ratios for readability
- Header: SJ logo with name and title
- Typography: Helvetica Neue for headings, Calibri for body
- Colors: Deep navy headers, charcoal text, platinum accents
- Layout: Structured sections with clear hierarchy
- Banner: Professional cityscape or abstract design with brand colors
- Profile Image: SJ logo or professional headshot with consistent styling
- Featured Section: Documents and projects with branded thumbnails
- README: Structured markdown with consistent heading styles
- Pinned Repos: Uniform README styling across all projects
- Profile Banner: Technical aesthetic aligned with brand identity
| Element | Font | Size | Weight | Usage |
|---|---|---|---|---|
| H1 (Main Titles) | Helvetica Neue | 32-36pt | Bold | Document titles, main headers |
| H2 (Section Headers) | Helvetica Neue | 24-28pt | Semibold | Major sections |
| H3 (Subsections) | Helvetica Neue | 18-20pt | Medium | Subsections, categories |
| Body Text | Calibri | 11-12pt | Regular | Paragraphs, descriptions |
| Captions | Calibri | 9-10pt | Light | Notes, supplementary info |
Before publishing any branded material, ensure:
- ✅ Logo is correctly positioned and sized
- ✅ Color palette matches brand specifications
- ✅ Typography follows hierarchy guidelines
- ✅ Layout maintains professional structure
- ✅ Contrast ratios meet accessibility standards (WCAG AA)
- ✅ Files are high-resolution and properly formatted
All assets in this repository are personal branding materials for Suren Jewels.
These assets are proprietary and intended for personal professional use only. They may not be reproduced, modified, or distributed without explicit permission.
Some credentials, contributions, or publications prior to 2025 may appear under the name Saeid "Sid" Javaherian.
Suren Jewels
Senior Cloud Engineer | Infrastructure & Security Specialist
For branding inquiries or collaboration opportunities, please reach out via LinkedIn.
"Design is not decoration—it's identity."