Brand voice: /Users/mac/wednesday/right-suite/docs/brand_tone_voice.md
Rule: Doubt → Clarity → Confidence. Diagnosis → Data → Decision. No AI slop. No vague qualifiers. Numbers first.
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index.md -
quick-start.md -
docs/products/index.md
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docs/products/right-audience.md -
docs/products/right-positioning.md -
docs/products/right-price.md -
docs/products/right-messaging.md -
docs/products/right-engagement.md -
docs/products/right-channel.md -
docs/products/right-ad.md
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guides/how-to-find-your-icp.md -
guides/saas-customers-churning-early.md -
guides/how-to-choose-between-two-target-audiences.md -
guides/how-to-validate-saas-idea.md -
guides/how-to-get-first-10-customers-saas.md -
guides/how-to-find-product-market-fit.md -
guides/saas-churn-rate-too-high.md -
guides/how-to-niche-down-saas.md -
guides/customer-discovery-interviews.md -
guides/early-adopters-saas.md
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guides/saas-looks-like-competitors.md -
guides/why-is-nobody-buying-my-saas.md -
guides/how-to-differentiate-a-saas-product.md -
guides/how-to-write-value-proposition-saas.md -
guides/positioning-statement-for-saas.md -
guides/how-to-compete-with-bigger-competitor.md -
guides/unique-selling-proposition-saas.md -
guides/competitive-analysis-saas.md
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guides/saas-pricing-not-working.md -
guides/am-i-undercharging-for-my-saas.md -
guides/price-objections-saas.md -
guides/b2b-saas-pricing-models.md -
guides/free-trial-not-converting.md -
guides/annual-vs-monthly-pricing-saas.md -
guides/when-to-raise-saas-prices.md -
guides/enterprise-vs-smb-pricing.md
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guides/website-visitors-not-converting.md -
guides/how-to-check-website-messaging.md -
guides/landing-page-not-converting.md -
guides/how-to-write-saas-landing-page.md -
guides/how-to-write-saas-headline.md -
guides/above-the-fold-saas.md -
guides/website-copy-not-resonating.md
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guides/cold-email-not-getting-replies.md -
guides/outbound-not-working.md -
guides/cold-email-that-gets-responses.md -
guides/linkedin-outreach-not-working.md -
guides/how-to-write-follow-up-email.md -
guides/cold-email-subject-lines.md -
guides/b2b-sales-sequence.md -
guides/how-to-personalize-cold-outreach.md
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guides/which-marketing-channel-for-saas.md -
guides/product-hunt-launch-didnt-work.md -
guides/seo-vs-paid-ads-for-startups.md -
guides/content-marketing-for-saas.md -
guides/community-led-growth-saas.md -
guides/linkedin-organic-strategy-saas.md -
guides/partnership-marketing-saas.md
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guides/facebook-ads-not-working.md -
guides/test-ad-creative-before-spending.md -
guides/ads-clicks-no-conversions.md -
guides/google-ads-vs-facebook-ads-saas.md -
guides/ad-copy-that-converts.md -
guides/linkedin-ads-b2b-saas.md -
guides/retargeting-ads-saas.md -
guides/ad-budget-for-saas.md
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guides/index.md
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use-cases/index.md -
use-cases/saas-founders.md -
use-cases/agency-repositioning.md -
use-cases/growth-teams.md -
use-cases/indie-hackers.md
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use-cases/saas-founders/right-audience.md -
use-cases/saas-founders/right-positioning.md -
use-cases/saas-founders/right-price.md -
use-cases/saas-founders/right-messaging.md -
use-cases/saas-founders/right-engagement.md -
use-cases/saas-founders/right-channel.md -
use-cases/saas-founders/right-ad.md
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use-cases/agency-repositioning/right-audience.md -
use-cases/agency-repositioning/right-positioning.md -
use-cases/agency-repositioning/right-price.md -
use-cases/agency-repositioning/right-messaging.md -
use-cases/agency-repositioning/right-engagement.md -
use-cases/agency-repositioning/right-channel.md -
use-cases/agency-repositioning/right-ad.md
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use-cases/growth-teams/right-audience.md -
use-cases/growth-teams/right-positioning.md -
use-cases/growth-teams/right-price.md -
use-cases/growth-teams/right-messaging.md -
use-cases/growth-teams/right-engagement.md -
use-cases/growth-teams/right-channel.md -
use-cases/growth-teams/right-ad.md
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use-cases/indie-hackers/right-audience.md -
use-cases/indie-hackers/right-positioning.md -
use-cases/indie-hackers/right-price.md -
use-cases/indie-hackers/right-messaging.md -
use-cases/indie-hackers/right-engagement.md -
use-cases/indie-hackers/right-channel.md -
use-cases/indie-hackers/right-ad.md
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playbooks/index.md -
playbooks/zero-customer-gtm.md -
prompts/README.md -
prompts/01-icp-validation.md -
prompts/02-positioning-audit.md -
prompts/03-price-sensitivity.md -
prompts/04-copy-scorecard.md -
prompts/05-cold-outreach-diagnostic.md -
prompts/06-channel-fit.md -
prompts/07-ad-creative-review.md -
templates/index.md -
templates/icp-scoring-matrix.md -
templates/gtm-decision-log.md -
templates/cold-email-swipe-file.md -
templates/landing-page-copy-formula.md
| Phase | Files | Done | Remaining |
|---|---|---|---|
| 1 - Hub Pages | 3 | 3 | 0 |
| 2 - Product Pages | 7 | 7 | 0 |
| 3A - Guides: ICP | 10 | 10 | 0 |
| 3B - Guides: Differentiation | 8 | 8 | 0 |
| 3C - Guides: Pricing | 8 | 8 | 0 |
| 3D - Guides: Website Copy | 7 | 7 | 0 |
| 3E - Guides: Cold Outreach | 8 | 8 | 0 |
| 3F - Guides: Distribution | 7 | 7 | 0 |
| 3G - Guides: Ad Creative | 8 | 8 | 0 |
| 3H - Guides: Index | 1 | 1 | 0 |
| 4 - Use Case Overviews | 5 | 5 | 0 |
| 4A - Use Cases: SaaS Founders | 7 | 7 | 0 |
| 4B - Use Cases: Agency | 7 | 7 | 0 |
| 4C - Use Cases: Growth Teams | 7 | 7 | 0 |
| 4D - Use Cases: Indie Hackers | 7 | 7 | 0 |
| 5 - Supporting Content | 15 | 15 | 0 |
| TOTAL | 116 | 116 | 0 |