producthunt-launch-kit

producthunt-launch-kit

Generates a complete Product Hunt launch kit from your product description: tagline variants (60 chars max), listing description, maker comment, launch day tweet thread, LinkedIn post, and a 4-email sequence.

Install

npx "@opendirectory.dev/skills" install producthunt-launch-kit --target claude

Video Tutorial

Watch this quick video to see how it's done:

install-skill-on-claude-compressed.mp4

Step 1: Download the skill from GitHub

1. Copy the URL of this specific skill folder from your browser's address bar.
2. Go to download-directory.github.io.
3. Paste the URL and click Enter to download.

Step 2: Install the Skill in Claude

1. Open your Claude desktop app.
2. Go to the sidebar on the left side and click on the Customize section.
3. Click on the Skills tab, then click on the + (plus) icon button to create a new skill.
4. Choose the option to Upload a skill, and drag and drop the .zip file (or you can extract it and drop the folder, both work).

Note: For some skills (like position-me), the SKILL.md file might be located inside a subfolder. Always make sure you are uploading the specific folder that contains the SKILL.md file!

What It Does

• Generates 5 tagline variants with character counts (all under 60 chars)
• Writes a listing description under 500 characters
• Drafts a maker comment (300-400 words) that opens with the builder story, not "Hi PH!"
• Creates a launch day tweet thread (5-7 tweets, no hashtags)
• Writes a LinkedIn post for launch day
• Generates a 4-email sequence: existing users, newsletter, day-of reminder, follow-up
• Includes a launch checklist with timing and community guidelines

Requirements

Requirement	Purpose	How to Set Up
Gemini API key	All copy generation	aistudio.google.com, Get API key

Setup

cp .env.example .env
# Add GEMINI_API_KEY

How to Use

Full launch kit:

"Generate a Product Hunt launch kit for my product"
"Prepare my PH listing and launch copy"
"Help me launch on Product Hunt"

Specific assets:

"Write my Product Hunt tagline for [product description]"
"Draft a maker comment for my PH launch"
"Write PH launch tweets"

From README:

"Generate a Product Hunt kit: my README is in this repo"

Copy Constraints

Asset	Limit	Notes
Tagline	60 chars	Hard limit, enforced by PH form
Description	500 chars	Appears in search and email digests
Maker comment	300-400 words	Post within 60 seconds of launch
Tweets	280 chars each	No hashtags on technical threads

Maker Comment Strategy

The maker comment drives more PH success than any other single action. It should:

• Open with the real builder story (not "Hi PH! We're excited to announce...")
• Include at least one technical detail about how it works
• Acknowledge what the product does NOT do
• End with a specific question that invites comments

The comment goes live as your first reply to your own listing, within 60 seconds of the product going live at 12:01 AM PST.

Launch Timing

Best days: Tuesday, Wednesday, Thursday

Avoid: Friday afternoons, holiday weeks, major tech conference days

The first 4 hours determine front page placement. Notify your audience before midnight PST on launch day so they are ready.

Project Structure

producthunt-launch-kit/
├── SKILL.md
├── README.md
├── .env.example
├── evals/
│   └── evals.json
└── references/
    └── copy-rules.md

License

MIT